Locality Matters (and gets augmented)

Local food, local energy, and there is even a theory about local politics. Region remains the scale of economies, ecologies, and sometimes cultural identities. Unless indeed against that, how can the architecture discipline spend more time admiring and enhancing the difference between one place and another? How does love of place not only counter the current climate of toxic nationalism, but also push back against the tyranny of commercial wayshowing platforms (Google, Yelp, TripAdvisor)? How can designers contribute to other, more locally curated overlays and augmentations...